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Showing posts with label business and culture magazines. Show all posts
Showing posts with label business and culture magazines. Show all posts

Harper's Bazaar Undergoes Redesign & Launches With Double Gwyneth Paltrow Cover.



above: 2012 Harper's Bazaar March double cover design by Robin Derrick

After ten years, the US version of Harper's Bazaar has undergone a redesign to be unveiled on newsstands February 14th.

The new March cover is a double cover featuring Gwyneth Paltrow shot by photographer Terry Richardson. It was designed by Robin Derrick, who was the Creative Director for ten years of British Vogue until last June.

I wish they'd had to the courage to simply run the clean cover featuring the obscured Paltrow, but alas, they felt the need to include the more traditional looking one featuring content titles and the face of the blonde beauty- undoubtedly thinking that would sell more issues.

They've returned to their original elegant Didot font for the article titles on the cover and the feel of the stark cover is reminiscent of the timeless work of Harper's Bazaar legendary creative director, Alexey Brodovitch.


above: 1956 Harper's Bazaar July cover design by Alexey Brodovitch

The new clean look of the front cover is also similar to my personal favorite cover of theirs from the past few decades designed by Fabien Baron for the September, 1992 issue featuring model Linda Evangelista shot by Patrick Demarchelier and shown below:


above: 1992 Harper's Bazaar September Cover design by Fabien Baron

Here's a look at the Gwyneth Paltrow editorial photos shot by Terry Richardson for the newly redesigned March issue:






above: Terry Richardson photos of Gwyneth Paltrow for the new March issue

WWD reports:
Glenda Bailey clutched the magazine close to her chest, like a Giants running back about to charge the Patriots’ defensive line. It was the first copy of the first redesign of Harper’s Bazaar in a decade, and she was understandably possessive of it.

“Let’s wait a minute,” said Bazaar’s editor in chief, taking a seat in an otherwise empty conference room on the 16th floor of Hearst Tower. “I just returned from the collections. How are you?”

The March issue finally lands on the table and it’s the cover that subscribers will receive. It shows a leggy blonde, wearing a skin-baring, long black dress from relatively new designer Anthony Vaccarello. Her long, wavy hair is covering her face. Is that a model?

“It’s Gwyneth Paltrow,” Bailey proclaimed. “It’s a very daring thing to do, where you don’t immediately see her face.” Bailey added, “As you know, I was the first to develop this two-cover approach.”

Here’s how the new Harper’s Bazaar can be summed up: it’s like the party guest who you recognize when she enters the room, but you know she’s had work done — a lot of work.

The magazine is larger by one inch, the paper quality is noticeably thicker and there is new cover typography. Inside the issue, the pages look less cluttered and thrown together, with more white space, while sections are more tightly edited. So far, there’s less celebrity and the related popcorn stories that can come with that. But in some ways, it still feels like the old Harper’s Bazaar. The black logo is the same. The emphasis is still on high fashion.


above: an example of an interior editorial from the newly redesigned Harper's Bazaar

“It’s going to take a while to get through it,” Bailey said with some pride, paging through all the advertisements in the front of the book. “It’s up 15.5 percent in ad pages, you know. We’re going to be here for a while.”

These are the results of new publisher Carol Smith, who has called March her first issue even though she joined last May. The turnaround in March ad pages is significant. The prior year, ad pages fell 12 percent, to 235. New advertisers include Tom Ford Fashion, Hervé Léger, David Webb, Alberta Ferretti, Alexis Bittar, RéVive, Nexxus and Lucky Brand.

But while the redesign gives Smith and Bailey a new tale to tell, Bazaar still has a lot of ground to make up — it remains the fourth fashion title in terms of ad pages, behind Vogue, InStyle and Elle.

Bailey landed on the first new section, “The List.” Almost every new section starts with the word “the.”

“This is the ultimate list of things to be aware of this month,” Bailey said. Paltrow has also produced a list of her own, “The A List.” Next up, the first of several “exclusives,” in the issue, beginning with a bracelet from Cartier that was originally designed by the brand in the Seventies. Editors at the magazine had been asking about it for years and it’s been reissued. “It really will be the must-have piece,” she said.

A few more tidbits from the issue: Derek Blasberg’s “Best-Dressed List,” an online feature, has become a monthly magazine column. Another story covers 24 hours with Tom Ford. He woke up at 4:30 a.m., took four baths and ate two doughnuts. The beauty section has been expanded, from four pages to 10 in every issue. Bailey has introduced a monthly travel section, “The Escape.” She plans to report on more news every month, to include the latest on art, film, books and trends. And she has kept the monthly feature “Fabulous at Every Age.” Bailey has even expanded upon it, in the beauty section.

Terry Richardson, a longtime contributor, photographed Paltrow for the cover. Karl Lagerfeld, Dan Jackson and Karim Sadli also shot features in the issue. Artist Liu Bolin painted designers including Alber Elbaz and Angela Missoni. “I just saw Alber and he told me there is still paint on his glasses,” Bailey added.

Mark Halperin and John Heilemann wrote a piece about Sarah Palin, pegged to the HBO movie of “Game Change,” based on their book. Lisa DePaulo has a piece about Stephanie Mack, the daughter-in-law of Bernie Madoff, while Vicky Ward wrote about Bernard-Henri Lévy.

When plans for the redesign were revealed in November, many observers were surprised to hear Robin Derrick, former creative director of British Vogue, was hired to consult. He ended up spending about a month on the project, not just working on the magazine but also on all of Bazaar’s social media. Later this year, the magazine will launch e-commerce — the latest move in the ongoing transformation of magazines from merely editorial and advertising vehicles to brands that literally sell the products they cover. “We’ve started to redesign online and we will see that continue,” Bailey added.

She said the new design approach can be summed in one sentence: “It is Didot Caps, Didot Italics and also an introduction of Gotham,” she said, talking typography and taking the magazine back into her hands.

A reporter asked if she could take the issue with her. Bailey replied: “I wish you could but I’m afraid you can’t. These are extremely rare. The team hasn’t even got a copy yet.”

With that, Bailey took hold of the issue and headed to the elevator. The fashion world will have to wait until it hits newsstands on Feb. 14 to see the new look.

images courtesy of Harper's Bazaar

A Brainy Design Magazine: Monocle



Winnipeg-born entrepreneur Tyler Brûlé, the man behind the influential and stylish Wallpaper magazine, launched a new magazine in London 2 and a half months ago.

Monocle
aims to meet the demand for serious news, with a mix of articles about culture and style and an international outlook.


Tyler Brûlé says the magazine aims to meet the demand for serious news. Tyler Brûlé says the magazine aims to meet the demand for serious news.(CBC)

The first issue, weighing in at 200 pages, featured a look at Japan's defence forces, a Q&A with the chief executive of Lego and a cultural report about Afghan music.

Brûlé sees the magazine, and its accompanying website, as a product for serious readers, who are tired of celebrity-driven, dumbed-down news.

"I think what people will get when they read Monocle is a truly global title which doesn't live along national boundaries and I think so much media is regionalized today," Brûlé said in an interview with CBC Television.

International Appeal

The more indepth, serious approach should appeal to people dealing with multiple cultures, he said.

"If we actually look at travel patterns — you know despite all of the environmental pressures people are travelling more than ever before — and people are living in multiple cities, whether it's for business, whether it's for lifestyle purposes, and I think we want to be a media brand to reflect that."

Monocle came out in London and Europe on Feb 13th, 2007 and was available in Canada, mostly in airport news agents, selling there for $12.

"I think this magazine will speak to Canadians as much as it will speak to Australians and Japanese," Brûlé said, adding that it's not just for the jetset.

"This is also for someone who might live up in Scotland or someone who lives in Manitoba who just wants quality coverage as well."

Brûlé, who started Wallpaper in 1996 and sold it the following year for $1.63 million, is well aware of the risk of starting a new magazine, but his forecasts are optimistic.

He expects Monocle will be selling 200,000 copies within six months.

MONOCLE:



The Concept:
We believe it's time for a new, global, European-based media brand. With a keen focus, strong reporting, sharp wit and a more classic approach to design, we've dubbed our venture Monocle. At the core there's a monthly magazine delivering the most original coverage in global affairs, business, culture and design. Alongside, there's a web-based broadcast component covering the same areas through a variety of bulletins, mini-documentaries and talk formats. Focused on informing and entertaining an international audience of disillusioned readers, listeners and viewers, it is our intention to create a community of the most interested and interesting people in the world.

Edited out of London, Monocle is staffed by a team pulled from the world's leading news outlets, magazines and broadcasters. Conceived by Wallpaper* founder and International Herald Tribune columnist Tyler Brûlé, the launch team calls on some of his old alumni and new talent from The Independent, the BBC, branches of Condé Nast and a host of other news outlets. Versed in politics, popular culture, business affairs, media, architecture and design, the editorial team will cover the world from its London hub and dedicated bureau in Tokyo, Zürich and New York. Monocle will be driven by offering original, never-before-seen content to an audience of well-heeled, intelligent opinion leaders around the world.

The Magaine's Sections Are as follows:

AFFAIRS
A global mix of reportage, essays and interviews with the forces shaping geopolitics.

BUSINESS
Devoted to identifying opportunities and inspiring the reader.

CULTURE
With a tight group of opinionated columnists, reviewers and interviewers, it delivers the best in film, television, music, media and art.



DESIGN
Bypassing hype, design is dedicated to unearthing emerging and established talent.

EDITS
Bite-sized and thought provoking, Edits are vital life improvements curated in a fast-paced well-researched collection.

Below is a glimpse of upcoming articles:


Subscription details:

* An annual subscription of 10 Issues of Monocle for £75
* As a subscriber, you will also have exclusive access to information on monocle.com Written and reported by our international team of correspondents, it will offer mini-documentaries, bulletins and our 25/25 guide series detailing the best places to eat, shop and sleep in the world’s leading business cities and resorts. Examples of this will be available to all visitors for an intial period, but will soon become subscriber-only.


Wanna Subscribe? click here.

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